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Nike is the world leader in sports equipment sales. World famous for the slogan “Just do it!”, created by Wieden in 1988, Nike was founded in 1964 as Blue Ribbon Sports in Oregon, United States. In 1978, it changed its name to Nike, in homage to a Greek goddess that represents victory. Today the brand operates in over 160 countries worldwide. In Brazil, Alpar is the exclusive operator of the brand, serving the sportswear segment.
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