About
We are the largest leading
brands operator in the country
Home / About
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We serve the small, medium and large retail business, in footwear, apparel and sports gear sector.

Today we are the largest leading brands operator in the country, operating nationwide.

Beyond distributing worldwide known brands, we are licensed by major players, operating the brand from its production to the point of sale.

We have a brand centricity positioning, end-to-end, always meeting the expectations of our suppliers, clients and consumers.
Mission

Connect leading brands, retailers and consumers in the fashion and sports segments.

Vision

Be a reference in licensing, distribution and export of global leading brands.

Values
  • _ Ethics
  • _ Respect for people
  • _ Responsibility
  • _ Caring for brands
  • _ Consumer focus
  • _ Sustainability

Alpar

Leading Brands
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Alpar do Brasil’s success story began in 1997 with Havaianas brand and Luis Fernando Petry’s vision of the future.

Over the years the company gained credibility and added new products to its portfolio.

With a specialized sales team, cutting-edge technology and logistics with strategic distribution centers, we cover the entire national territory.

Head Office

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Cachoeirinha – RS

Distribution
center

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Sumaré – SP

GLOBAL BRAND,
NATIONAL PRODUCTION

ALPAR LICENSING
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We are responsible for producing worldwide known licensed brands.

Our partners work with the highest levels of quality and technology to deliver products to the standard required by major global brands.

Showroom

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Enjoy a unique shopping experience in a space designed to amaze. Alpar’s showroom spaces present the main trends, with differentiated conditions for the retailer.

VIRTUAL SHOWROOM

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An online view of the world of sport and fashion. Discover the launches of Alpar’s licensing brands without leaving your home, through your computer or cell phone.

TRAJECTORY

Alpar do Brasil’s successful trajectory began to be traced in 1997.
Today we are the largest operator of Leading Brands in the country.

N No. 1

Leading company in the
operation of large brands.

14


Leading
BrandsLB

Portfolio of brands
with global recognition.

55


MI+ +

More than 55 million
products distributed.

250


+ +

sales representatives
covering the entire country.